The information revolution that is happening in the 21st Century has narrowed down the global geographical barrier. Increasing globalization has speeded up integration of the world economy and is taking place than ever before. In the global economic integration, however, there are chances of both gain and loss, depending on the competitiveness of the trading firms at global level and the role of the lead firms in the market. Particularly, developing countries, which have been attached to agricultural commodities and simple manufacturing exports, face challenges of the international competition and the different selling challenges from consumers with respect to international regulations